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The app Hor­net, which caters to the gay male com­mu­ni­ty, has seen a 30-per­cent incre­a­se in social feed enga­ge­ment sin­ce social distancing mea­su­res began in mid-March, accord­ing to CEO Chris­tof Wit­tig. And the dating app Tin­der repor­ted that it saw more enga­ge­ment on March 29 than on any other day in its histo­ry, with more than 3 bil­li­on users swi­ping to con­nect with peop­le, accord­ing to an April 1 press release. In 2020, online dating reve­nue in the U.S. amoun­ted to 602 mil­li­on U.S. dol­lars, and it is pro­jec­ted to reach 755 bil­li­on U.S. dol­lars by 2024. The num­ber of users is also expec­ted to see an annu­al incre­a­se, with 53.3 mil­li­on Ame­ri­cans expec­ted to use inter­net dating ser­vices in 2024, up from 44.2 mil­li­on users in 2020. That year, paying cus­to­mers accoun­ted for appro­xi­mate­ly 15 per­cent of U.S. online dating users. While many dating sites and apps are free, some plat­forms use a fre­e­mi­um pri­cing model that sup­ports online purchases.

  • Some online dating apps have been working on imple­men­ting new fea­tures to pre­vent catfishing—other com­pa­nies are even pro­du­cing AI intel­li­gence to fend against it.
  • The reve­nue from this indus­try and its fre­quen­cy of use are astronomical.
  • Even if the per­son you’­re mee­ting vol­un­te­ers to pick you up, avoid get­ting into a vehi­cle with someo­ne you don’t know and trust, espe­cial­ly if it’s the first meeting.
  • OkCu­pid­was crea­ted in 2004 by a group of friends from Har­vard University.

When you enga­ge in social events whe­re you’­re likely to meet new peop­le, the pool of tho­se who are sin­gle and loo­king is much smal­ler than when you’­re on an app or dating site whe­re ever­yo­ne is in the same boat as you. Rese­arch shows, howe­ver, the­re are nega­ti­ve side effects of online dating, par­ti­cu­lar­ly for young women. Peop­le cite the obvious rea­sons for being on dating apps, such as see­king a long-term part­ner or a sexu­al encoun­ter; the split is fair­ly even.